Introduction

If demand generation in B2B SaaS 2025 feels like yelling into the void, you're not alone. Marketers everywhere are facing an overwhelming amount of noise - emails, LinkedIn messages, ads - it's all blending together, and prospects are tuning out.

But some marketers are cracking the code, and one of them is Dom Baczek, a demand generation pro at Freshpaint. Dom brings a creative, strategic, and refreshingly human approach to B2B marketing. She’s not just another demand gen marketer - she's someone who understands the power of connection, creativity, and knowing when to ditch the jargon. In our conversation, she shared some of the biggest challenges in demand gen today and how Freshpaint is making waves with ABM, AI, and some seriously fun campaigns.

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3. Context Is the Real UX

In-person events are valuable when it comes to building a community around your brand. While online marketing is essential, face-to-face interactions help create more genuine connections. Moreover, these events provide an opportunity to engage in meaningful conversations with prospects, understand their challenges, and offer tailored solutions that address their specific needs.

In-person events bring together key decision-makers and influencers, creating networking opportunities that can lead to lasting business relationships. Additionally, hosting events allows you to showcase your company’s values and expertise and build credibility.

Mastering B2B Demand Gen with Data-Driven Personalization

Personalization is the key to using your customers' data effectively. You can analyze their data to understand their preferences and then design strategies according to their interests. We have discussed some effective methods below to make your message more personalized.

1. Segmentation: Categorize your audience into different segments according to their industries, size, and challenges. This will help you run different campaigns according to this segmentation.

1. Behavioral Data: Utilize data to monitor how your prospects engage with your content. This helps you understand what they’re interested in and allows you to deliver more relevant messages.

1. Dynamic Content: Personalize the content on your website and emails by showing different messages based on the visitor’s profile. This ensures that each user sees content that speaks to their needs.

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