Meetings with new prospects were a key KPI for us, we were looking at a KPI of 4-6, 1:1 meetings/roundtable. The KPIs were well and truly exceeded in the campaigns, we’ve overachieved in the KPIs we set, out of the 300 accounts identified we secured 75 1:1 meetings of those 300 accounts and a pipeline sitting at $1.2 million in the first four weeks of the campaign.