5 x ROI and $500K of in-quarter pipeline achieved by Samsung SDS

Samsung SDS provides cloud computing and digital logistics services. We build an optimized cloud environment with Samsung Cloud Platform specialized for businesses, provide all-in-one management service based on 38 years of expertise in each industry, and boost work efficiency and customer service with our SaaS solution, which proved successful in many use cases.

Activities proposed

2 x In-person Experience The Sea by Alexander Palo Alto: 18 leads contracted

6 x Digital Roundtables: 36 leads contracted

Company size: 10000+

Technology

Challenge

Penetrating the US region and targeting decision-makers in the right roles to obtain sales conversions.

Outcomes

Profitable growth – accelerating profitable revenue growth (5 x ROI AND $400k opportunity pipeline uploaded onto CRM)
Brand value – increased brand awareness

Result

1 in-person event ( 19 leads delivered )
6x Virtual Roundtable Discussions ( 48 leads delivered )
5 x ROI
In the 4 weeks after the Live dinner, Samsung SDS gained $500k of opportunity pipeline uploaded on to their CRM. Opportunity pipeline is how the marketing teams’ performance is measured.
Utilizing Connex Groups’ specialist audience acquisition team, Samsung were able to actively engage 67 senior decision makers at companies directly relevant to their customer profile.
100% of the prospects generated by Connex are new contacts for Samsung with 80% being new business opportunities.
Additional budget released to partner on further experiences.