5 x ROI and $500K of in-quarter pipeline achieved by Alteryx

Alteryx delivers easy end-to-end automation of data engineering, analytics, reporting, machine learning, and data science processes, enabling enterprises every-where to democratize data analytics across their organizations for a broad range of use cases. More than 8,000 customers globally rely on Alteryx to deliver high-impact business outcomes.

Activities proposed

1 x In-person Experience The Chicago Firehouse: 12 leads contracted

6 x Digital Roundtables: 36 leads contracted

Company size: 2500-5000

Technology

Challenge

Penetrating the US region and targeting decision-makers in the right roles to obtain sales conversions.

Outcomes

Profitable growth – accelerating profitable revenue growth (5 x ROI AND $400k opportunity pipeline uploaded onto CRM)
Brand value – increased brand awareness

Result

1 in-person event ( 19 leads delivered )
6x Virtual Roundtable Discussions ( 48 leads delivered )
5 x ROI
In the 4 weeks after the Live dinner, Alteryx gained $500k of opportunity pipeline uploaded on to their CRM. Opportunity pipeline is how the marketing teams’ performance is measured.
Utilizing Connex Groups’ specialist audience acquisition team, Alteryx were able to actively engage 67 senior decision makers at companies directly relevant to their customer profile.
100% of the prospects generated by Connex are new contacts for Alteryx with 80% being new business opportunities.
Additional budget released to partner on further experiences.